About Us

After a successful career in television production, including Strictly Come Dancing, Lily Charmed was launched in 2011 by Lucy Lee with aim of satisfying her passion for creativity and storytelling while providing a balance between work and a busy family life with two young children. (That was the ideas at least!). Now a fully-fledged mum-preneur Lily Charmed is just as demanding, yet just as rewarding as either of her kids. Joined in 2015 by husband Jon, the business is continually expanding and finding new inspiration for its latest designs.

We now design and manufacture a growing range of quality sterling silver and gold plated charm jewelery that includes necklaces, bracelets, earrings and cuff links.

Lily Charmed can also be found on Notonthehighstreet.com, as well as on the high street through independent boutiques, gifts shops and larger retailers throughout the UK, as well as being distributed and sold internationally.

Our exclusive yet simple designs allow Lily Charmed jewelery to be worn and cherished every day, while for an added personal touch, customers can choose between one of our own message cards or create their own for a unique gift.

We believe creating individual gifts on-line should be simple and fun so with our Create Your Own Jewelery drag and drop pages customers can build their own charm cluster necklaces or charm bracelets choosing from the huge selection of charms designs as well as necklace and bracelet styles. With a mixture of traditional and quirky charms, an engraving service, as well as a range of add-on birthstone charms we truly have something for everyone.

Customer service is so important to us as our brilliant Feefo reviews testify. Thank you for all the wonderful feedback. We love to hear from our customers, and continue to develop and evolve our  range based on our fantastic feedback so please contact us if you have any ideas or comments


Lily Charmed Office
Lucy, Jon (not pictured!), Zoe and Natalie would love to hear from you.